Case (analyze, Tambrands -P&G – Overcoming Cultural Resistance.)
Summarize and analyze the case
Clear describe of the major issues
Provide an analysis from the perspective of an International marketer.
as part of your report (consider and answer questions) short essay style (paragraph) providing your reasoning.
Summary, Analysis and question should be in – 4 pages in length (12pt font, 1.5 spacing).