Each student is required to submit a written academic literature review on a marketing
related topic of their choice. Topics must not include a specific company or a specific
industry, but should instead be about generalized marketing theories or methods. All
topics must be drawn from material in the text, which should serve as one your primary
reference sources (the text must be utilized as a source). An absolute minimum of two
additional sources of material must be obtained from peer-reviewed academic journals
only. Therefore, a total of at least three sources are required, although five or more
sources are recommended. No Internet sources are allowed! Students are required to
search for academic journal article sources through the Library’s Business Source
Premier database.
The report should be neatly typed, well organized, visually appealing, legible, and free of
all errors in grammar and spelling. The instructor looks for organization, understanding,
originality, depth of coverage, and clarity of exposition. The reports must be a minimum
of 10 pages long (10 point deduction for each missing page). Appropriate in-text
references in APA format are required. All reports must be organized through the use
of appropriate Headings and must include a Cover Page, a Table of Contents (indicating
the page numbers of Headings), and a list of References (all three of which count toward
the page requirement). You must include at least two paragraphs under each heading
