Marketing Literature Review

Sep 1, 2023

Each student is required to submit a written academic literature review on a marketing

related topic of their choice. Topics must not include a specific company or a specific

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industry, but should instead be about generalized marketing theories or methods. All

topics must be drawn from material in the text, which should serve as one your primary

reference sources (the text must be utilized as a source). An absolute minimum of two

additional sources of material must be obtained from peer-reviewed academic journals

only. Therefore, a total of at least three sources are required, although five or more

sources are recommended. No Internet sources are allowed! Students are required to

search for academic journal article sources through the Library’s Business Source

Premier database.

The report should be neatly typed, well organized, visually appealing, legible, and free of

all errors in grammar and spelling. The instructor looks for organization, understanding,

originality, depth of coverage, and clarity of exposition. The reports must be a minimum

of 10 pages long (10 point deduction for each missing page). Appropriate in-text

references in APA format are required. All reports must be organized through the use

of appropriate Headings and must include a Cover Page, a Table of Contents (indicating

the page numbers of Headings), and a list of References (all three of which count toward

the page requirement). You must include at least two paragraphs under each heading

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