Background Information
Exhibit 3.1 Healthcare Strategic Planning Model
In the textbook, Essentials of Strategic Planning in Healthcare, read:
Chapter 3, “Fundamentals of Strategic Planning”
Chapter 4, “Strategic Planning and SWOT Analysis”
Read the article “SWOT Analysis: A Theoretical Review.”
Review the “Coastal Medical Center Comprehensive Case Study” in the text.
Write a paper analyzing the internal and external environments of CMC. Your analysis should include:
Internal—organization culture, financial resources, access to capital markets, human resources, barriers to entry, quality, and value.
External—economic factors, regulatory environment, patient demographics, competitor profile.
What issues emerged as a result of your analysis? Give specific examples from the case study.
Identify what virtuous business concepts apply to the analysis.
